Minnesota Monday – Communications Bloggers Posts From Last Week
Interesting posts from Minnesota communications bloggers for the week ending 03/14/10. Culled from the Minnesota Social Media Bloggers FriendFeed room.
- Steve Borsch comments on Comcast customer service in the wake of Oscar night service outages, then comments on the Minnesota Science & Tech Committee findings, and later examines the FCC broadband plan
- Andy Giefer snapped some shots of Target Field’s 3D billboards
- Ken Kadet is rethinking online communications
- Marketing Edge Podcast: How to Implement The New Rules of Marketing and PR [MP3]
- Ed Kohler lists the top six social media campaigns you haven’t heard about
- Graeme Thickins interviews the founders of Lawyerist.com [MP3]
- Doug Pollei posts a video of why Best Buy loves mobile
- Lee Odden interviews Ford’s Scott Monty
- Desarae Veit has some thoughts on un-marketing then takes a look at social media metrics
- Jon Gordon reports on Ars Technica’s complaints about ad-busting technology then takes a look at 3D TV’s prospects [MP3s]
- Kristin Gast can’t imagine doing her job without social media
- David Brauer reports that MPR has cancelled The Loop then reports that KSTP is going hyper-local online
- Julio Ojeda-Zapata provides a Tweetie update then reports that Google Maps is adding Twin Cities bike trails
- Kakie Fitzsimmons thinks Congress needs hashtags
- Marketing Edge Podcast: Albert Maruggi podcasts about devices, gradgets & drives on the way to SXSW [MP3]
- Mykl Roventine posts a really cool font
- Scott Hjulberg takes a look at some augmented reality applications
- Angie King talks about getting personal in your Web copy
- Garrick Van Buren has a proposal for an open source community news platform
- Jason Douglas’ mom joined Tweeter
- Jorg lists five things he looks for in entry-level hires
- Dusty Trice provides some political Twitter advice
- Greg Swan reports from SXSW and again on Day 2 and Day 3
- Robert Stanke recommends 10 podcasts
- Gregg Litman launches his blog with an argument for journalists’ use of Twitter
- Minnov8 Podcast: Talking with Meg Canada & Rick Mahn at SXSW [MP3]
- Rick Mahn checks in from the bloggers lounge at SXSW
- Marketing Edge podcast: Three ingredients for your social media pantry [MP3]
- I posted a brief screencast demonstrating Twitter’s new geo-location feature; a video of Temple Grandin discussing how her autistic mind works; and admonished people to follow their data
How Will The End Of Print Journalism Affect People Who Hoard Newspapers?
Panelists discuss how the decline of the newspaper industry will affect the loons and shut-ins who rely on newspapers for stacking around their ramshackle homes. Found at YouTube from TheOnion.
The One Big Thing: Follow The Data
Photo courtesy of theeerin.
In this mashed-up and syndicated online world, the The One Big Thing you need to know for preparing for the increasingly local and mobile Web is Follow The Data.
Have you taken a good look at your business data online? Just the essentials: Who, What, Where, When?
Any business that relies on local, feet-on-the-ground business should examine how their local listings look at local.google.com, local.yahoo.com and local.bing.com and at the sites that feed them; they should take a look at review sites like Angie’s List and Yelp and where that data is being funneled; they should ensure the accuracy of their listings at mobile location-based sites like Foursquare, Brightkite and Gowalla.
With Yelp and Twitter recently adding location-based check-in features, it’s clear the trend is that consumers are getting information about the places they’re going to while they’re getting there, and sometimes then declaring themselves there when they’re there.
If the data about your business isn’t accurate, you may be missing out on a lot of business. If the reviews about your business are negative, they may be causing potential customers to skip on to the next listing. On the tiny screens of smart phones, people are more likely to glance at stars than read reviews and if your business listing displays only two out of five stars, those people will likely move on to their next option without giving you a second thought.
Here’s a spot check on where the major search engines get their review data for their local business listings. This list is based on restaurant listings. It is by no means comprehensive but it will give you an idea where review aggregators get their content.
Google Local Reviews
- Google Local
- TripAdvisor.com
- CitySearch.com
- Zagat.com
- cityguide.aol.com
- Metromix.com
- kudzu.com
- gayot.com
- minnesotamonthly.com
- RestaurantRow.com
- restaurant-guide.com
- parentsconnect.com
- SuperPages.com
- judysbook.com
- urbanspoon.com
- insiderpages.com
- dishola.com
- AllMenus.com
- Google Maps
- Flickr
- CommunityWalk
Yahoo! Local Reviews
Bing Local Reviews
Soldiers Now Allowed To Tweet
CNN.com: U.S. military personnel are officially allowed to tweet.
That’s the upshot of the Pentagon’s long-awaited policy on rank and file personnel using online social media, unveiled Friday. The new rules authorize access to Facebook, Twitter, YouTube, and other social media Web sites from nonclassified government computers — as long as such activity doesn’t compromise operational security or involve prohibited activities or Web sites.
Temple Grandin Discusses Her Autistic Mind
I recently watched HBO’s wonderfully done biopic Temple Grandin, about an autistic woman of the same name who grew up to graduate from college and become a pioneering animal scientist. The film did a brilliant job of portraying how her autism caused her to perceive the world.
In this TED talk, Grandin explains just that. I post this video because I think it is important to be conscious of all the modes of perception. Found at YouTube from TEDtalksDirector.
Watch more Temple Grandin lectures about autism at Videolicious.tv.
Twitter Geo-Location Place Stamp Demonstration
Here’s a quick screencast demonstration of Twitter’s new geo-location feature. Found at YouTube from estrategy.
Logorama – Oscar Winner For Animated Short Film
This is awesome! Logorama won an Oscar this year for animated short film. Definitely shut the door or put the headphones on if you’re at work: Plenty of colorful language. Found at iLP via BuzzFeed.
…And That Concludes Today’s Programming
This is funny: YouTube closes down For the night. If you don’t understand it, leave your name and age in the comments section. Found at YouTube from eddierobson78.
Minnesota Monday – Communications Bloggers Posts From Last Week
Interesting posts from Minnesota communications bloggers for the week ending 03/07/10. Culled from the Minnesota Social Media Bloggers FriendFeed room.
- Desarae Veit professes her love for Google Voice
- Social Media for Healthcare Podcast: Albert Maruggi interviews Shawn Zehnder Lea [MP3]
- Phil Wilson posts a cool Google at a Glance infographic
- John Reinan takes on online customer relations then posts a tribute to Pat Fallon
- Iconoculture’s (client) Abelardo de la Peña Jr. looks at Latino childhood obesity while Stefania Revelli looks a relay rides and Robert van Alstyne reports on an app that couples online singles through Facebook friends
- Tom Pick turns in a book report on The Truth About Search Engine Optimization
- Arik Hanson looks at the rebranding of Caribou Coffee
- Joe Loveland confesses to being a Facelooker
- Julio Ojeda-Zapata covers the latest smart phone trends, does some tech traveling, looks at Palm’s video capabilities, and ends the week with a look at how local restaurants are using social media
- Jon Gordon looks at whether Internet addiction will become an official disorder in two parts, and reports on an app that makes text messages ephemeral [MP3s]
- Vacation teaches Ken Kadet five marketing lessons
- Jason Douglas walks through the doors of perception
- Lee Odden preaches one of my favorite marketing creeds: Know your customer
- Cam Gross runs down the feedback Best Buy is getting on their Android app
- David Brauer reports on the City Pages new happy hour app; reports that the Twin Cities Daily Planet has landed a nice big grant; looks at the media campaign against the “Radio Performance Tax” and later posts a rebuttal
- Minnov8 live blogs CloudCampMSP
- Andy Giefer examines awe
- Robert Stanke looks at Flavors.me then gives the lowdown on Cliqset
- Kristina Halvorson takes on Jeremiah Owyang
- Mykl Roventine dissects Caribou Coffee’s new image
- Marketing Edge podcast: Mobile Marketing A Condition Not A Platform [MP3]
- Aaron Weiche looks at the SEO benefits of business blogging
- Judy Grundstrom examines the PR power of Conan’s tweets
- Scott Hjulberg goes behind the scenes at a Twins photoshoot
- Steve Borsch deconstructs Glengarry Glen Ross
- Zeus Jones talks about brand barriers
- Garrick Van Buren posts his IgniteMPLS talk: QWERTY History
- Ed Kohler posts about the Twitter Candy Club
- Katie Schutrop recaps the latest Social Media Breakfast MSP
- Minnov8 Podcast: Discuss CloudCampMSP, IgniteMPLS, SMBMSP & interview Meg Canada [MP3]
- Kristin Gast talks about the intersection of the highly personal news and social media
- I posted a video about “Nexting”; another about bioacoustic computer input tech; a series of video interviews I did for Map for Nonprofits’ Map TechWorks site; and my own recap of the last Social Media Breakfast MSP
Social Media & Retail Panel Discussion At Social Media Breakfast MSP
I had a blast last Friday speaking on the social media and retail panel for Social Media Breakfast MSP. My company Tunheim Partners sponsored the event and as a result we were able to assemble some fantastic contributions from our clients, including Mall of America, Izzy’s Ice Cream, No Name Steaks, and Iconoculture.
No Name Steaks provided their premium, thick cut bacon; Izzy’s Ice Cream whipped up a batch of Maple, walnut & No Name Steak bacon ice cream; and John Puckett of Punch Pizza couldn’t make it but recorded a video to make up for it by offering attendees a free Punch Pizza.
Julio Ojeda-Zapata provided a primer, as it were, for the event with his coverage of the use of social media by Twin Cities restaurants.
If you missed it, you can watch the event at UStream:
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Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
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