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Business Podcasting

The Twin Cities Business Journal devotes most of the front page of their current issue to a story on business podcasting.

The excellent piece by staff writer Nicole Garrison-Sprenger details how local radio stations are turning to podcasts as the medium of the future and includes some telling statistics:

  • According to Newsday, "the amount of time people spend listening to traditional radio is about 19 hours, down from 22 hours per week in 1993."
  • A report by The Info Guru claims that six million people listen to podcasts and that the podcast listening audience is growing rapidly.

The article is a very good read but, alas, not yet available on their site. (I’ll post a link when they post the story.) In the meantime, here are the links that accompanied the story:

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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