Google Sitemaps
September 22, 2005 · Categories: RSS/XML, Search Engine Marketing, Web Design/Development · View Comments
I finally got around to playing with Google’s new Sitemaps service. Google unveiled the service last June as a way to create better communication between the search engine and the websites it crawls. The service requires that you create an XML file that lists all the individual web pages on your website, the frequency with [...]
Targeted Email Marketing
September 19, 2005 · Categories: Client News, Email Marketing, Expert Positioning, Local Internet Marketing, Minnesota · View Comments
One of our clients, The Great North Alliance, publishes an email newsletter that will help to illustrate some of the elements that constitute succesful targeted Internet e-mail marketing.
The Great North Alliance is a regional civic leadership organization that focuses on the economic vitality of the Twin Cities, Minnesota metropolitan area.
In order to build [...]
Blog Search Engines – Google Joins The Fray
Google has finally launched their blog search engine; the beta version is available at both http://blogsearch.google.com and the Google-owned Blogger branded location, but both locations use the same Google blog search engine. Google has declined to say how many blogs they’ve indexed. Considering the tit-for-tatting Google does with Yahoo! over the relative size of their [...]Teen Marketing – Back To School Online Spending
September 6, 2005 · Categories: Demographics, Ecommerce, Online Behavior, Seasonal Marketing, Teen Marketing · View Comments
A survey conducted by Digital Marketing Services, Inc. on behalf of AOL’s shopping site, inStore, shows that "dads plan to spend nearly 25% more money on back-to-school shopping for their children than moms, with an overall budget of $336 compared to $270" and that kids are more capable of influencing dad’s purchases than mom’s. Dad [...]




