Google Sitemaps

September 22, 2005 · Categories: RSS/XML, Search Engine Marketing, Web Design/Development · View Comments 
I finally got around to playing with Google’s new Sitemaps service. Google unveiled the service last June as a way to create better communication between the search engine and the websites it crawls. The service requires that you create an XML file that lists all the individual web pages on your website, the frequency with [...]

Targeted Email Marketing

One of our clients, The Great North Alliance, publishes an email newsletter that will help to illustrate some of the elements that constitute succesful targeted Internet e-mail marketing. The Great North Alliance is a regional civic leadership organization that focuses on the economic vitality of the Twin Cities, Minnesota metropolitan area. In order to build [...]

Blog Search Engines – Google Joins The Fray

September 15, 2005 · Categories: Blog Marketing, Search Engine Marketing, Weblogs · View Comments 
Google has finally launched their blog search engine; the beta version is available at both http://blogsearch.google.com and the Google-owned Blogger branded location, but both locations use the same Google blog search engine. Google has declined to say how many blogs they’ve indexed. Considering the tit-for-tatting Google does with Yahoo! over the relative size of their [...]

Teen Marketing – Back To School Online Spending

A survey conducted by Digital Marketing Services, Inc. on behalf of AOL’s shopping site, inStore, shows that "dads plan to spend nearly 25% more money on back-to-school shopping for their children than moms, with an overall budget of $336 compared to $270" and that kids are more capable of influencing dad’s purchases than mom’s. Dad [...]

College Students & Mobile Content

September 1, 2005 · Categories: Demographics, Mobile Marketing, Online Behavior · View Comments 
Gartner research reported last week that worldwide mobile phone sales rose 21% in the second quarter of 2005. North American mobile phone sales totaled nearly 35.5 million units, an increase of 9.4% from the same quarter last year, a new record for 2nd quarter unit sales. "The sales in the mature markets of Western Europe [...]

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