The Meaning Of Colors – Color Psychology & Internet Marketing

A subscriber to one of the email newsletters we manage wrote to the client asking why they used blue text instead of black for the body copy. The client didn’t know if it was just a silly question so they asked us if there was a specific reason why we decided upon blue rather than [...]

Demographics Of Video Gamers

Video Games rival the movies in popularity. In 2003, total game sales hit $7 billion and in 2004, sales reached $7.3 billion; that compares to the $9 billion in 2003 movie sales. But those who play video games are hard for marketers to reach because the time they devote to gaming displaces traditional media like [...]

Video Game Tournaments Point To Future Mass Medium

Back when details of the Xbox 360 first started leaking out, one of the rumors suggested that the next-gen video game console would include an "audience" mode for its Xbox Live online service. Too bad it was just a rumor. The rumor rang true because it makes perfect financial sense. Why, after all, did Microsoft get [...]

Yahoo’s My Web

Many web sites, particularly news web sites, do not permanently archive their content even though they offer it free to the public. I’ve never quite understood the logic, especially in this day of bloggers linking to new stories, of not maintaining a permanent archive, but there it is.  Likewise, I subscribe to some email newsletters [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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