Xbox 360 Sales

Xbox 360 sales are not what they could be and Microsoft has only itself to blame. The marketing of Microsoft’s next-generation video game console, the Xbox 360, may go down in marketing history as a textbook example of how to drive your customers directly to the feet of your primary competitor. What makes the failure of [...]

Teen Marketing Strategies

Data from two new surveys will help inform teen marketing strategies. The data from Forrester Reseach and BIGResearch provide insight into online teen marketing strategies. Forrester’s latest survey of Canadian and US teen consumers (21-21 years of age) reveals that more than two-thirds of of them own PCs, DVD players, home stereos, mobile phones or handheld [...]

Online Fashion Marketing

I was struck by a few lines from Cathy Horyn’s New York Times article last Thursday, Fashion Is Two Clicks Behind. Horyn speculates about how fashion pioneer Coco Chanel would market her products were she alive today: She would have a reality show, casting her lovers in supporting roles. Through her blog, CocoDope.com, she would not [...]

Minnesotans Blogging About Gubernatorial Race

Taking The Pulse Of The Blogosophere With Technorati’s Charts According to the blog search engine Technorati, Governor Tim Pawlenty was the most-cited of Minnesota’s gubernatorial candidates during the 30-day period ending December 21, 2005. Pawlenty was cited by bloggers 221 times during that period, followed by DFLers Mike Hatch with 82 citations, Steve Kelley with 67 [...]

Keyword Research On Xbox 360 Searches

One of the primary things we do for clients is conduct keyword research to determine the exact search phrases people are using to find information about their product or service. After compiling a list of relevant search phrases, we analyze the list for volume of searches (popularity), intent (search mode: is the searcher an information [...]

Blog Search Engine Technorati Adds Features

Blog search engine Technorati rolled out some great improvements on Monday. The best feature is a topic popularity chart that displays the number of posts that contain your search term per day for the past 30 days. When you search, for example, for posts about the movie King Kong, you’ll see an accompanying chart on [...]

Website Redesign

Business Website Redesign Planning The reasons organizations redesign their website can range anywhere from simply improving the functionality and look of their current site, to adding ecommerce, to meeting the heightened expectations of customers. A website redesign can be an exciting endeavor for an organization, but it is also a potentially perilous project. Since the majority of [...]

Google Bombs & Reputation Management

If you’ve been reading Minnesota’s liberal bloggers, you may have noticed that a local columnist for the Star Tribune, Katherine Kersten, has been Google Bombed. Liberal bloggers have been linking to the arch conservative and Center of the American Experiment alum’s section of the Strib site using the phrase “Minnesota’s worst writer.” Google Bombs work this [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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