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Teen Marketing Strategies

Data from two new surveys will help inform teen marketing strategies. The data from and provide insight into online teen marketing strategies.

Forrester’s reveals that more than two-thirds of of them own PCs, DVD players, home stereos, mobile phones or handheld devices and a quarter of them own MP3 players and camera- or Internet-connected or phones. Teens are overwhelmingly gamers, with more than 90% owning a gaming device, and three-quarters playing games (both online and offline) on their computer.

Forester found that teens spent an average of 11 hours per week online, compared to the 8.5 hours their adult counterparts spent online per week. Nearly 80% of teens visit games sites, close to 50% visit movie web sites and more than a third visit music sites.

An effective way of reaching these teens, then, would be through in-game advertising, advergaming, or by advertising on gaming web sites.

Finally, Forrester found that approximately half of 12 to 21 year-olds get purchase advice from their friends and family, and 65% tell others what products they like. That’s seconded by a that found that Word of Mouth was the most influential media for making electronic purchases, followed by TV, Magazines, and the Internet.

These finding reinforce the point I made in that online marketing aimed at teens needs to incorporate the technologies with which they are fluent.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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