Wikipedia Abuse – Sen. Coleman Staffer Banned
Let this be a cautionary tale. If you or your organization are mentioned or have a page on Wikipedia or a wiki, you should regularly monitor them for abuse either by a third party or by a member of your own organization. US Senate and House staffers have recently been banned from Wikipedia for abusing the [...]PayPal Market Share
January 30, 2006 · Categories: Ecommerce, Online Behavior, Polls/Surveys, Statistics · View Comments
Last week, eMarketer reported that survey results released in December 2005 by SG Cowen & Co. found that a whopping 91% of online Americans owne a PayPal account and another 4% planned to open one during the next year. Only 1% of the study’s respondents said they didn’t know what a PayPal account was; how’s [...]
What Is Spam?
January 27, 2006 · Categories: Email Marketing, Minnesota, Online Behavior, Polls/Surveys, Statistics · View Comments
Yesterday, I discussed the fact that 70% of email is considered spam and, serendipitously enough, today AOL won a $5 million judgment against our own homegrown spammer, Prior Lake, Minnesota’s own Christopher William Smith.
While Smith’s spam ran afoul of the Can-Spam Act, as I discussed yesterday, most consumers have a much looser definition of what [...]
70% Of Email Considered Spam
Doubleclick’s "Sixth Annual Consumer Email Study," [PDF] released last month, found that people consider that 70% of their email is spam, regardless of whether or nor it actually is spam. People often forget that they’ve subscribed to an email newsletter, and so if they’ve forgotten they actually subscribed, they will naturally consider it unsolicited, and [...]E-Mail Marketing
In November of last year, the e-mail marketing service provider EmailLabs released interesting survey results on an often overlooked aspect of email usage: The "preview pane." The preview pane is that portion of many email programs such as Microsoft’s Outlook that shows a "preview" of the full message, i.e. the first lines of the text of [...]Grand Theft Schwab?
Charles Schwab Commercial Target Market Charles Schwab knows that video games are mainstream: Witness their latest television spots. The latest TV campaign by Charles Schwab caught my eye from the moment I first saw one of the spots. The animated ads use a technique called rotoscoping, which I first remember seeing employed in Ralph Bakshi‘s 1978 film [...]Micro Marketing On The Tiny Screen
January 19, 2006 · Categories: Advertising, Mobile Marketing, Search Engine Marketing, Videocasting, Viral Marketing, Web/Tech · View Comments
The New York Times had an interesting article on the future of television-type advertising on Monday, making the case that microvideo advertisements will soon be coming to a cell phone near you.
You might want to add the iPod and Playstation Portable to the mix.
With Apple’s introduction of the wildly successful video iPod and [...]
Speedcasting
January 18, 2006 · Categories: Minnesota, Mobile Marketing, Music, Podcasting, RSS/XML, Weblogs · View Comments
It is often the simplest ideas that are the most brilliant.
So it is with Minnesota Public Radio’s "speedcasts." Speedcasts are, logically enough, simply podcasts speeded up just fast enough so that they are understandable yet cut down the amount of listening time significantly. To the tune of squashing a 53 minute program into 29 [...]
Political Blogging
January 17, 2006 · Categories: Demographics, Political Marketing, Polls/Surveys, Statistics, Weblogs · View Comments
I originally wrote this for January 9 issue of Politics In Minnesota: The Weekly Report:
A March 2005 Harris Interactive survey found that two-fifths (44%) of online American adults have read a political blog and more than a quarter (27%) read them once a month or more. The survey also found that the more educated you [...]
Marketing With Google Local Maps
January 13, 2006 · Categories: Local Internet Marketing, Maps, Minnesota, Mobile Marketing · View Comments
Yesterday, on NPR’s All Things Considered, Mike Pegg, who runs the Google Maps Mania blog that tracks Google Maps "mashups," was interviewed about the phenomenon.
"Mashups" are value-added Google maps that are overlaid with useful–nor not–information. An example cited in the piece was the Beer Mapping Project, displaying breweries and brewpubs accross the US on a [...]
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Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
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