Skip to content

Marketing With Google Local Maps

Yesterday, on ‘s , Mike Pegg, who runs the blog that tracks Google Maps "mashups," .

"Mashups" are value-added Google maps that are overlaid with useful–nor not–information. An example cited in the piece was the , displaying breweries and brewpubs accross the US on a Google map.

While the location of breweries and brewpubs may be useful only if you’re a beer afficionado, there are some obvious practical applications Google maps mashups can have from a marketing persepective.

One that I find particuarly useful is . You can see from the map that most of the hotspots are provided by coffee shops. So, if I need some quick wireless access, as I often do, am I going to and , or do I go to my local and get access for free? That no-brainer drives my business to Dunn Bros.

You can see then, that the ease and usefulness of Google maps can provide businesses with numerous stores not only a useful tool for your web site visitors, but a great local marketing vehicle.

Similar Posts:

About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

Scroll To Top