Mobile Computing
February 28, 2006 · Categories: Buzz Marketing, Mobile Marketing, Video Games, Video Marketing, Videocasting, Viral Marketing · View Comments
This sure smells like a viral marketing campaign. First there was news of an Origami Project website, then there were pictures of Microsoft’s alleged handheld video game console slash mobile computing device, and now a video promo of the device at YouTube and Google Video.
The device is apparently Microsoft’s answer to Apple’s iPod Video, [...]
Joe Mauer Plays Off Joe Green In New Twins Ads
February 24, 2006 · Categories: Buzz Marketing, Client News, Minnesota, Online Advertising, Search Engine Marketing, Sports Marketing, Video Marketing, Viral Marketing, Weblogs · View Comments
The Minnesota Twins just released two spots for their new television advertising campaign and they’re available at their web site. One features Torri Hunter at a kid’s birthday party and the other features Joe Mauer in a take off of the 1979 Coke commerical featuring Pittsburg Steelers defensive end Mean Joe Green.
Sites such as [...]
Online Classifieds – Craigslist
February 23, 2006 · Categories: Ecommerce, Local Internet Marketing, Online Advertising · View Comments
Riffing off the new documentary 24 Hours On Craigslist, Nightline did an excellent segement last night on the online classifieds site Craigslist. The piece is done by Jake Tapper, who was one of my favorite reporters when he was with Salon.
Watch the Craigslist segment.
Online Videos – Demographics
February 21, 2006 · Categories: Advertising, Buzz Marketing, Demographics, Mobile Marketing, Music, Product Placement, Search Engine Marketing, Tagging, Videocasting, Viral Marketing, Weblogs · View Comments
If you haven’t yet noticed, online video has really taken off this year and it has everything to do with the success of Apple’s video iPod. Once Apple introduced the product and announced that NBC would offer TV shows for download to the iPod at $1.99 a pop, the floodgates opened.
In January Apple CEO Steve [...]
What Is Social Networking?
February 20, 2006 · Categories: Product Placement, Social Networking, Teen Marketing, Videocasting, Viral Marketing · View Comments
Leave it to Comedy Central. This Daily Show with Jon Stewart piece by Demetri Martin is the best explanation I’ve yet seen on social networking sites like MySpace.com. Not only is it a concise description of social networking sites, it’s hilarious. Since they are basically massive online communities of interest, they bear watching.
Technorati tags: comedy [...]
Valentine’s Day Consumer Attitudes
February 17, 2006 · Categories: Demographics, Ecommerce, Online Behavior, Polls/Surveys, Seasonal Marketing, Statistics · View Comments
Gender Differences On Valentine’s Day
Yeah, I know, Valentine’s Day is over, get on with it, already! Indulge me one last time and file this away for next year’s Valentine’s Day sales season.
The comparison shopping engine Shopzilla released the results of a survey conducted on their behalf by Bizrate Research of 981 online buyers that shows, [...]
College Students Shopping Online
February 16, 2006 · Categories: Demographics, Ecommerce, Online Advertising, Online Behavior, Polls/Surveys, Statistics · View Comments
Late last month, Experience, Inc., a career services provider, released the results of a survey of college-educated 18 to 34 year-olds’ online shopping behavior. Experience claims that 18 to 34 year-olds are responsible for $175 billion in annual consumer spending.
The survey found that 98% of college students have bought a product or service online.
They [...]
Valentine’s Day Sales
February 15, 2006 · Categories: Demographics, Ecommerce, Email Marketing, Online Behavior, Polls/Surveys, Seasonal Marketing, Statistics · View Comments
Constant Contact’s survey of business owners, "2006 Small Business Valentine’s Day Outlook," shows that most respondents feeling rosy about the Valentine’s Day sales season: 55% expected strong sales leading up to February 14th, while 71% were expecting healthy online sales. Fifty-one percent said that Valentine’s Day was an important holiday for their business.
Seventy percent planned [...]
Online Dating & Valentine Searches
February 14, 2006 · Categories: Demographics, Ecommerce, Keyword Research, Online Behavior, Polls/Surveys, Search Engine Marketing, Seasonal Marketing, Social Networking, Statistics, Teen Marketing · View Comments
Seasonal Marketing To The Lovelorn
The 15 most popular Valentine’s Day-related search terms today (after filtering out the sex-related terms) are:
valentines day – 19th overall
hearts – 21st
flowers – 26th
valentines – 29th
valentine – 32nd
valentine cards – 36th
lingerie – 47th
love – 53rd
heart – 69th
love poems – 73rd
valentine’s day – 94th
poems – 103rd
valentine poems – 187th
love quotes – 217th
cupid [...]
Ecommerce With A Personal Touch
RomeoShops.com’s tagline is "because guys can’t shop," and that pretty much sums up the value they offer: Helping guys shop for gifts for the women in their life. With Valentine’s Day just around the corner, they’ve added an advice section to their web site where visitors can ask the ladies of RomeoShops.com for advice. It’s a great [...]-
Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
My Employer:
