This sure smells like a viral marketing campaign. First there was news of an Origami Project website, then there were pictures of Microsoft’s alleged handheld video game console slash mobile computing device, and now a video promo of the device at YouTube and Google Video.
The device is apparently Microsoft‘s answer to Apple’s iPod Video, Sony’s PlayStation Portable, and Nintendo’s DS with a bunch of other stuff thrown in for good measure. I’m inclined to believe the gadget is legit because it makes a ton of business sense for Microsoft to have it’s own handheld entertainment device/mobile computing platform, especially considering how wildly successful the iPod Video has been and the strong sales the portable video game consoles from Sony and Nintendo.
Regardless of how this viral campaign shakes out, though, the following video is the best demonstration I’ve yet seen of where ubiquitous, mobile computing is headed and thus where online mobile marketing must inevitably follow:
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