Skip to content

Sports Internet Marketing

quarterback . So does quarterback , but he only started his blog just before he suffered a devastating knee injury in the playoffs, poor guy, and he’s not in the . Roethlisberger, on the other hand, and that’s why this new phenomenon of pro athletes blogging is the very tip of a huge new trend in sports marketing. Roethlisberger’s posts will do more than anything to promote the idea among his peers.

This development, however, is quite natural. Roethlisberger, after all, is the leading edge of the generation of athletes. As of today, he’s been blogging for a year and one day.

As Roethlisberger and Palmer have no doubt realized, a blog is a superb tool to maintain an intimate relationship with your fans and that can only help their career by maintaining their brand (themselves) and, through that intimate relationship with their fans, extending the athlete’s marketability and marketing power.

The intimacy comes from the fact that the voice of a blog is that of it’s author and it is first person; the fan, when reading the blog, hears the athlete speaking directly to him or her. Odd though it may sound, a personal relationship is developed. If you need any further proof of this phenomenon, just read a few of the numerous comments posted by readers of Roethlisberger’s blog.

Read a few of Roethlisberger’s posts and it will soon become clear that the blog is not only a fantastic fan-relationship tool, it’s also an excellent marketing vehicle: He endears himself to pro wrestling fans ; that .

Pro athletes can use their blogs to promote their products, let fans know where they’ll be making public promotional appearances, and promote their own sponsorship deals, like what new commercials they’ll be in, or even giving fans a backstage glimpse of the making of their commercials. This has obvious appeal to potential sponsors.

Plenty of athletes have web sites. even uses his as a quasi-blog, offering updates in his own voice. But these are largely purely promotional platforms, absent the intimacy of a blog.

Former manager and former third baseman have blogs but the operative word here is former. Their blogs serve them in their post-professional careers. And this, too, is another reason more and more pro athletes will become bloggers: Maintaining that relationship with their fans after their careers can help pocketbook, especially if they aren’t the elites of their profession but have local marketing cache.

This is one trend to watch, especially if your business markets to athletes, sports fans, , or if your business relies in any way on a specific personality or celebrity.

Similar Posts:

About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

Scroll To Top