Hundreds of searches have been performed already in the past three months for Super Bowl commercials. That number should spike phenomenally after the Super Bowl as people go online to watch their favorite commericals from the Super Bowl again. Super Bowl ads have become nearly as much a spectator sport as the game itself.
You’d think posting them online would be a no-brainer, but, amazingly, this is the first year that people will be easily able to find all of the Super Bowl commericals online.
The online venues where you’ll be able to find all the commercials are Yahoo! Video, which also features banned Super Bowl ads and other related video; AOL Sports will host all the Super Bowl advertisements; SuperBowlAds.us features ads from past Super Bowls as well as banned and cancelled commericals; as does Superbowl-Ads.com; and adland has a nice Super Bowl archive.
iFilm gets its viral groove on by giving visitors code so they can paste specific Super Bowl commericals into their blogs.
Advertisers are begining to uderstand that the Internet can extend both the lifespan and reach of their advertsing.
Super Bowl Ad Spending
Just in case you need a reminder, Super Bowl advertising is big business. TNS Media Intelligence has released the data to prove it. Fox TV earned $160 million in revenue from last year’s Super Bowl; compare that to the $147 million from the four games of the World Series last year or the $142 million for the three games of the NCAA Final Four.
The top five Super Bowl advertisers by spending from 1986 to last year were 1) Anheuser Busch, spending $230.5 million, 2) Pepsico, spending $180 million, 3) General Motors, spending $55.8 million, 4) Time Warner, spending $53.4 million, and 5) Fedex Corp, spending $38.9 million.
"Each year, about 60 percent of the network TV ad money invested in the game comes from incumbent marketers who ran commercials the prior year," said Jon Swallen, senior vice president of research at TNS Media Intelligence.
The cost of a Super Bowl ad has more than quadrupled during the past twenty years. In 2005, a thirty second spot would set you back $2.4 million. This year, ABC is reportedly getting $2.5 to $2.6 million for a thirty second ad.