Constant Contact’s survey of business owners, "2006 Small Business Valentine’s Day Outlook," shows that most respondents feeling rosy about the Valentine’s Day sales season: 55% expected strong sales leading up to February 14th, while 71% were expecting healthy online sales. Fifty-one percent said that Valentine’s Day was an important holiday for their business.
Seventy percent planned on promoting Valentine’s Day offers through the following methods:
- Email markeing, 76%
- Online marketing, 49%
- Direct mail, 25%
- Flyers, 25%
- Advertising (TV/Radio/Newspaper), 16%
Thirty-two percent of small business owners expected customers to spend less than $25 on Valentine’s Day gifts; 35% expected them to spend between $25 and $50; 14% expected customers to spend between $50 and $75; 9% expected them to spend between $75 and $100; and 10% expected customers to spend more than $100.
Small business owners believed that flowers would be by far the most popular gift bought by their customers:
- Flowers, 59%
- Jewelry, 21%
- Chocolates, 16%
- Clothing, 4%