Broadband Adoption Driving Online Video

[PDF] that 68% of American Internet users are getting online through a broadband connection from their home. That’s up from 33% in February, 2003. They’re spending five more hours of time online per month; In February, 2003, they stayed online for 25.5 hours a month while last month that number was up to 30.5 hours a month.

Broadband adoption helps explain the growing popularity of online video.

had 9.3 million unique visitors last month, a 44% increase from the previous year. had 9 million unique visitors last month and had 6.2 million. While both (4.3 million) and (3.7 million) each had significantly fewer visitors, they both experienced explosive growth from the year before: IFILM had 102% growth and Yahoo Video had 148% growth.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.