Bowiechick is a silly teenage girl who has become an online video star of sorts. Last night, in YouTube’s Most Viewed section, I found a video of her talking about breaking up with her boyfriend, which was quite amusing because she superimposed a gas mask and other things over her face. In another video she complains about her friends being mad at her because her videos are so popular on YouTube!
And that’s the thing–her videos routinely get thousands, to tens and even hundreds of thousands of views. Amazing!
So I found it especially interesting when I saw her video demonstration of her Logitech Quickcam Orbit MP:
Ah, product placement! And another example of citizen marketing. Either Logitech got very lucky or they’ve got some very savvy people emailing Bowiechick and asking her for a webcam demonstration. Eitherway, Logitech got a great product demonstration/endorsement in front of–as of right now– 40,260 sets of potential customer’s eyeballs.
Technorati tags: bowiechick | webcam | youtube | product placement | online video | citizen marketing | online video | logitech quickcam orbit mp
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