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Webcam Stars – Product Placement At YouTube

Bowiechick is a silly teenage girl who has become an online video  star of sorts. Last night, in YouTube’s Most Viewed section, I found a video of her talking about breaking up with her boyfriend, which was quite amusing because she superimposed a gas mask and other things over her face. In another video she complains about her friends being mad at her because her videos are so popular on YouTube!

And that’s the thing–her videos routinely get thousands, to tens and even hundreds of thousands of views. Amazing!

So I found it especially interesting when I saw her video demonstration of her Logitech Quickcam Orbit MP:

Ah, product placement! And another example of citizen marketing. Either Logitech got very lucky or they’ve got some very savvy people emailing Bowiechick and asking her for a webcam demonstration. Eitherway, Logitech got a great product demonstration/endorsement in front of–as of right now– 40,260 sets of potential customer’s eyeballs.

Technorati tags: bowiechick | webcam | youtube | product placement | online video | citizen marketing | online video | logitech quickcam orbit mp

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Webcam Stars – Product Placement At YouTube
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March 24, 2006 By David Erickson
Filed Under: Citizen Marketing/Branding, Marketing Trends, Public Relations, Video Marketing Tagged With: bowiechick, citizen marketing, logitech quickcam orbit mp, online video, Product Placement, Viral Marketing, webcam, YouTube

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Comments

  1. Melody says

    March 27, 2006 at 6:37 00 pm CST

    This makes me laugh…
    So strange.

  2. Melody says

    March 27, 2006 at 11:37 11 am CST

    This makes me laugh…
    So strange.

  3. Nafcom says

    May 6, 2006 at 9:45 00 pm CST

    Unfortunately, she appears to be a bit uncharismatic.

    But Technorati is great, isn’t it? I found and linked this post to my blog entry, heh! ๐Ÿ™‚

    Never thought that I would ever read/link to an marketing blog! =)

  4. Nafcom says

    May 6, 2006 at 2:45 53 pm CST

    Unfortunately, she appears to be a bit uncharismatic.

    But Technorati is great, isn’t it? I found and linked this post to my blog entry, heh! ๐Ÿ™‚

    Never thought that I would ever read/link to an marketing blog! =)

  5. Nafcom's Crap Blog says

    May 14, 2006 at 2:30 00 pm CST

    Logitech Quickcam Orbit MP

    This one is really geeky!

    It’s a Logitech Quickcam Orbit MP with which you can add video effects like full screen avatars and masks! I found only one mailtrader that sells it over here! 135.95 for a webcam! WOW!

    The mentioned blog articl…

  6. Nafcom's Crap Blog says

    May 14, 2006 at 7:30 09 am CST

    Logitech Quickcam Orbit MP

    This one is really geeky!

    It’s a Logitech Quickcam Orbit MP with which you can add video effects like full screen avatars and masks! I found only one mailtrader that sells it over here! 135.95 for a webcam! WOW!

    The mentioned blog articl…

The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by veteran marketing and public relations professional David Erickson.

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