Webcam Stars – Product Placement At YouTube

By David Erickson | March 24, 2006 | 6

is a silly teenage girl who has become an online video  star of sorts. Last night, in , I found a video of her talking , which was quite amusing because she superimposed a gas mask and other things over her face. she complains about her friends being mad at her because her videos are so popular on !

And that’s the thing–her videos routinely get thousands, to tens and even hundreds of thousands of views. Amazing!

So I found it especially interesting when I saw her video demonstration of her :

Ah, ! And another example of . Either Logitech got very lucky or they’ve got some very savvy people emailing Bowiechick and asking her for a webcam demonstration. Eitherway, Logitech got a great product demonstration/endorsement in front of–as of right now– 40,260 sets of potential customer’s eyeballs.

Technorati tags: | | | | | | |

Similar Posts:

Rate this post
Posted in Citizen Marketing/Branding, Marketing Trends, Public Relations, Video Marketing and tagged , , , , , , ,

About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

6 Comments

  1. Melody on March 27, 2006 at 6:37 00 pm CDT

    This makes me laugh…
    So strange.



  2. Melody on March 27, 2006 at 11:37 11 am CDT

    This makes me laugh…
    So strange.



  3. Nafcom on May 6, 2006 at 9:45 00 pm CDT

    Unfortunately, she appears to be a bit uncharismatic.

    But Technorati is great, isn’t it? I found and linked this post to my blog entry, heh! 🙂

    Never thought that I would ever read/link to an marketing blog! =)



  4. Nafcom on May 6, 2006 at 2:45 53 pm CDT

    Unfortunately, she appears to be a bit uncharismatic.

    But Technorati is great, isn’t it? I found and linked this post to my blog entry, heh! 🙂

    Never thought that I would ever read/link to an marketing blog! =)



  5. Nafcom's Crap Blog on May 14, 2006 at 2:30 00 pm CDT

    Logitech Quickcam Orbit MP

    This one is really geeky!

    It’s a Logitech Quickcam Orbit MP with which you can add video effects like full screen avatars and masks! I found only one mailtrader that sells it over here! 135.95 for a webcam! WOW!

    The mentioned blog articl…



  6. Nafcom's Crap Blog on May 14, 2006 at 7:30 09 am CDT

    Logitech Quickcam Orbit MP

    This one is really geeky!

    It’s a Logitech Quickcam Orbit MP with which you can add video effects like full screen avatars and masks! I found only one mailtrader that sells it over here! 135.95 for a webcam! WOW!

    The mentioned blog articl…