Search Engine Marketing Resources

April 27, 2006 · Categories: Search Engine Marketing, Tools · View Comments 
Search Engine Marketing Links for Minnesota Council Of Nonprofits Panel These are links to search engine marketing resources for a panel I did with Ann Treacy for a Minnesota Council of Nonprofits conference. Search Engine Marketing Basics Improve your standing in search engines SEO keyword and infrastructure strategies What NOT to do: Black Hat seach engine optimization Search Engine Spider [...]

Map Of Religious Denominations In The US

We hear a lot about values and faith-based communities but usually it is in a polarized political context, so it’s easy to tune it out. But there’s no denying that one’s religious outlook informs much of how a person views any other issue. It is important, therefore, for marketers to understand the religious context within [...]

Mid Terms Will Squeeze Twin Cities Ad Inventory

April 18, 2006 · Categories: Advertising, Minnesota, Political Marketing · View Comments 
"A media-buying frenzy related to the 2006 mid-term elections could create significant shortages — and increase the cost — of broadcast and other ad space in many cities and states during the next six months," says the American Association of Advertising Agencies, MediaPost reports. Due to the number of open, competitive races, coupled with increased contribution [...]

Disney’s Response To The Demise Of Television Advertising

April 11, 2006 · Categories: Advertising, Mobile Marketing, Videocasting · View Comments 
ClickZ details the Disney company’s response to the end of television advertising and some of the particulars are interesting. The two-month experiment called My ABC will offer netizens ad-supported downloads of hit ABC shows like Lost and Desperate Housewives. Viewers cannot skip the ads but they will be able to choose between a traditional TV [...]

Chevy Tahoe Citizen Marketing Campaign

Last night I got an email from a friend that he’d received from a friend who had entered the consumer generated ad contest by at ChevyApprentice.com and promoted on The Apprentice. The promotion invites you to create your own TV ad for the Chevy Tahoe, using a very slick web site where you can drag, [...]

The End Of Television Advertising

April 3, 2006 · Categories: Advertising, Product Placement · View Comments 
I’ve been thinking a lot about television advertising because I haven’t really been paying that much attention to TV ads lately. I am a big fan of good TV ads but the problem is now, if I want to watch one, I have to remember to push Play as I’m skipping through them on my [...]

YouTube Popularity

April 2, 2006 · Categories: Statistics, Video Marketing, Viral Marketing · View Comments 
Steve Rubel at Micro Persuasion has a nice Alexa graph in his post today about E! Entertainment partnering with the video sharing site. The graph perfectly illustrates the explosive growth of YouTube by comparing their traffic to nbc.com, cbs.com, and eonline.com during the past three months. You are missing a huge video marketing opportunity if you are [...]

Switch to our mobile site

Welcome to the bottom of the page!