The two-month experiment called My ABC will offer netizens ad-supported downloads of hit ABC shows like Lost and Desperate Housewives. Viewers cannot skip the ads but they will be able to choose between a traditional TV commercial or an interactive advergame.
It’s a cautious, tentative step in the right direction.
Update: Ken Newsome has an excellent post on Disney’s project.
- Interruption Advertising
- Advergaming & Grand Theft Auto
- Making Online Video Advertising Work
- Mid Terms Will Squeeze Twin Cities Ad Inventory
- links for 2008-02-08