The Numbers Behind Joe Mauer’s Rising Star
June 30, 2006 · Categories: Buzz Marketing, Client News, Keyword Research, Minnesota, Online Behavior, Search Engine Marketing, Sports Marketing, Statistics, Weblogs · View Comments
Minnesota Twins starting catcher Joe Mauer currently sits atop Major League Baseball’s hitting leaderboard with a .392 batting average. A former Twin, Hall of Famer Rod Carew flirted with a .400 batting average toward the end of his amazing 1977 season when he ended with a .388 average, which is the closest anyone has come [...]
Microsoft AdCenter Labs Demographic Search Tool
June 27, 2006 · Categories: Demographics, Keyword Research, Online Behavior, Search Engine Marketing, Tools · View Comments
Microsoft adCenter Labs has released a proof of concept demographics prediction tool that allows you to get demographic data for a given search phrase or URL. From the site:
You can use adCenter technology to predict a customer’s age, gender, and other demographic information according to his or her online behavior—that is, from search queries and [...]
Customer Service In The Citizen Media Age
June 23, 2006 · Categories: Citizen Marketing/Branding, Consumer Generated Media, Weblogs · View Comments
This is a cautionary tale.
AOL has a reputation for being impossible to cancel. So in this day and age, you’d think they’d go to hurculean efforts to reverse that negative image. The reason they should go to such efforts began to play out on June 15th. That’s the day that Vincent Ferrari posted a long [...]




