You can use adCenter technology to predict a customerâ€™s age, gender, and other demographic information according to his or her online behaviorâ€”that is, from search queries and webpage views.
Every search I tried only returned gender and age statistics. Though the site is silent on the subject, I assume the demographic data is culled from MSN and Microsoft‘s registered users. Right now, it’s a more interesting than useful tool but I could see it becoming a very valuable tool if they add different types of demographic data and couple that with search behavior profiles for those demographic groups.
- links for 2007-11-25
- Google AdWords Adds Demographic Targeting
- Book Review: Click, By Bill Tancer
- Google Analytics Resources
- The YouTube Trends Tool