Digg It – Social News & The Network Effect
July 27, 2006 · Categories: Blog Marketing, Buzz Marketing, Social Networking, Viral Marketing, Weblogs · View Comments
Last week I mentioned that Netscape had launched their redesigned, Digg-like home page. It looks like they’ve stumbled out of the gate by offering to pay top digg users to switch services. The controversy highlights the one element that makes social news sites like Digg hum: a critical mass of community members. In this case, [...]
Technorati Gets Overhaul
If you blog, you are undoubtedly aware of the blog search engine Technorati. If you are not aware of it, you should acquaint yourself with it immediately. If you are a blog reader, Technorati is a great blog discovery tool; if you’re a business person, it’s a great tool for competition research and monitoring what [...]Online Customer Service – Photo Sharing
I clicked on a link to someone’s Flickr photo album the other day and got the following error message: Flickr was down and instead of the photos I was expecting, I got these instructions to print out the page, color in the circles, and post it to Flickr for a chance to win a free [...]Study: Small Bloggers
July 20, 2006 · Categories: Demographics, Online Behavior, Political Marketing, Polls/Surveys, Statistics, Weblogs · View Comments
Figures. As I was buried deep in writing my Online Political Advertising post yesterday, which discussed the important role of bloggers in diseminating political ideas, The Pew Internet & American Life Project released the results of a survey of bloggers that reinforces some of the points yesterday’s post. It also is the first study to [...]
Online Political Advertising
July 19, 2006 · Categories: Consumer Generated Media, Minnesota, Online Advertising, Political Marketing, Video Marketing, Viral Marketing, Weblogs · View Comments
The Perfect Storm Of Online Political Attack Advertising
If you like your political campaigns with a heavy dose of anonymous, unregulated political attack ads, you’ll love the Internet this election season…and every election season henceforth. Several factors converge this year to create the elements of a perfect storm of online political mud slinging.
Unregulated Online Speech
First among [...]
Yahoo! & Netscape Get Facelifts
July 19, 2006 · Categories: Buzz Marketing, Citizen Marketing/Branding, Tools, Viral Marketing, Web/Tech · View Comments
If you hadn’t noticed yet, both Yahoo! and Netscape have unvield their redesigned home pages.
Yahoo! is going with the highly customizable, AJAXy Web 2.0 approach.
Netscape, on the other hand, is taking an entirely different approach with their digg-like interface where users can submit news stories and actively promote or demote what stories get [...]
Flash MP3 Player
July 18, 2006 · Categories: Music Marketing, Podcasting, Tools, Usability, Web/Tech, Weblogs · View Comments
Last Friday I discussed the changing expectations on the multimedia web and how people are increasingly expecting to be able to take control over online content.
With the explosion of online audio and, specifically, the MP3 files that populate music blogs and podcasts, there is really no excuse for not making those files playable directly [...]
Blogging Tool – Social Bookmark & Tag Generator
July 17, 2006 · Categories: Social Networking, Tagging, Tools, Viral Marketing, Weblogs · View Comments
Keotag is a very handy blogging tool that will save you plenty of time creating the "Bookmark this post" and Technorati and del.icio.us tags. Altogether, There are three uses for Keotag:
The front page of Keotag is devoted to Tag Search, where you can do a keyword search and find out what people are blogging about [...]
Expectations On The Multimedia Web
A couple of weeks ago I had an epiphany. I was scrolling through the hundreds of headlines I have to scan every day and noticed an interview with an Internet marketing luminary on a current topic that I knew I must read. The blub beneath the headline said it was a telephone interview. I clicked [...]Of Online Forms & Frustration
Karl Long has a great post at ExperienceCurve about sign-up forms. As a marketer, my natural inclination is to get as much demographic data as possible and forms are one way of doing that. But I learned early on that less is much more where forms are concerned. As a general rule, the less information [...]-
Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
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