Video Game Marketing For Xbox 360

that will release a scaled-down version of it’s video game development tools to the wider public at an extremely affordable $99.00 price point in order to build up a community of video game developers for it’s console much as has aggregated a huge community of do-it-yourself video producers.

The software,  XNA Game Studio Express, has the promise of creating a huge community of modders, such as that which exists for video games on the PC platform, but will also allow users to provide their games for fee or free through the Xbox 360 microtransaction platform, . The software will allow users to create games for both the PC and Xbox 360 simultaneously.

The software obviously serves Microsoft’s needs in it’s competition against and in the next-generation video game console battle. But the extremely low price point for Microsoft’s development software also creates a huge new opportunity for small businesses to experiment with an entirely new marketing platform with very little barrier to entry.

The possibility now exists for even mom and pop shops to create an immersive brand experience or practical, hands-on virtual product demonstrations.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.