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Online Ads & Sponsorships For Nonprofit Fundraising

My friend Ann Treacy of and I presented a session on for the ‘ annual conference, "Common Ground for Common Good." These are some of the resources we mentioned during the breakout session:

Advertising Networks:

Keyword Research:

  • – Professional level keyword research tool. Culls data from a wide range of search engines and is therefore more comprehensive and accurate than free services. Fees range from per day to per year.
  • – Another professional level keyword research tool similar to Wordtracker.
  • – Shows search volume by month. Data is culled from their pay-per-click search engine.
  • – Based on Overture’s search data, which, again, is biased toward commercial searches. Still, an excellent tool.
  • – Find releated keywords. This free tool is included in Google’s AdWords search advertising service. You can determine the level of competition for a given search phrase–at least within Google’s ad inventory–and the relative search volume of that search phrase.
  • – See how specific search phrases fare over time.

Statistics Programs:

  • – Free but requires a Gmail account, which is also free. Superb and comprehensive statistics.
  • – Designed to be used with blogs but works for web sites as well. Good for a quick glance at your traffic volume and recent visitor activity.
  • – Notice it’s ADD-free not AD-free stats. The code displays their logo on your site. Nevertheless, it’s free and they offer very comprehensive stats that get down to the individual page level.
  • – Also designed for use with blogs, but suitable for web sites as well.

Affiliate Marketing:

Blog Services:

  • – Free service offered by Google.
  • – Free and for-fee service. More features and more flexible than Blogger. This blog uses TypePad.
  • – Free and for-fee service. Similar to TypePad but is more technical.
  • – Very similar to but not as widely used as TypePad. Offers both free and for-fee levels.

Social Networking Sites:

  • – Most popular social bookmarking site; recenty bought by Yahoo.
  • – Yahoo’s home-grown social bookmarking site.
  • – Read/Write Web’s overview of social bookmarking.
  • – One of the most popular web sites. Social networking site geared toward a mainly 13-25 year old audience includes blogging and video upload features.
  • – Most popular photo sharing site. Owned by Yahoo.
  • – The most popular video sharing web site.
  • – Video sharing site for nonprofits.
  • – A how-to video from on the basics of how to use, YouTube, and Flickr.
  • – The most popular social editing site. Submit web pages and the community votes on them. Most popular posts rise to the front page and can generate a lot of traffic to that page.

Email Marketing:

  • – For-fee email marketing service. Best value for cost.
  • – Free but limited email marketing service. Only supports text-based emails.
  • – Also free and also limited email marketing service.
  • – Specifically designed for use with blogs. Free service.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.


  1. Arupa on August 22, 2007 at 1:14 00 pm CDT

    Can also give a try for a keyword research tool, with results actually reflecting what advertisers are using at the current time.

  2. Arupa on August 22, 2007 at 6:14 32 am CDT

    Can also give a try for a keyword research tool, with results actually reflecting what advertisers are using at the current time.

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