Michael Cera Bypasses The Box With Clark & Michael Webisodes

  04    Originally uploaded by tvc1234 With its run recently ended, Michael Cera’s webisode series Clark and Michael marks an interesting chapter in the transition of Internet television programming. CBS’ experiment in Web-only content started in May and has received largely favorable reviews. The ten minute episodes star Arrested Development’s Michael Cera [...]

links for 2007-07-31

Making Your Pitch in 15 Seconds or Less You know you need a pitch, a short explanation about what your company does, that you can deliver in the length of an elevator ride you share with a potential prospect. (tags: article business tips advice) Radio Plan: A Price Shift for Satellite Hoping to persuade skeptical regulators to approve their [...]

Google Analytics Resumes Reporting

Google Analytics has begun reporting data from Saturday and Sunday.

Google Analytics Outage Update

Google has at least confirmed that they’re aware of the Analytics outage problem. In a post to the Google Analytics blog, the assure that no data will be lost and they will resolve the problem as soon as possible.

Google Analytics Outage

I’ve just noticed that the statistics from Google Analytics for many of our client sites show a significant slowdown of traffic starting about Saturday and plunging to zero visits today. But other statistics measurement services on the very same site show typical traffic. It appears that Google Analytics is having some problems reporting site traffic [...]

Advertising Techniques – 12 Categories

Last week, Slate’s Seth Stevenson explained the 12 master advertising formats as articulated in 1978 by Leo Burnett’s Donald Gunn. These techniques still hold true today and in the YouTube age, are just as relevant. They are: The demonstration Show the problem Symbolize the problem Symbolize the benefit Comparison Exemplary story Benefit causes story Testimonial Ongoing characters/celebrities Associated user imagery Unique personality property Parody/borrowed

Is YouTube Wrecking The YouTube/CNN Debates?

The Washington Post reports today that Rudolph Giuliani and Mitt Romney may be backing out of the CNN/YouTube GOP Primary debate. The report says Giuliani is unlikely to participate and quotes Romney dismissing the seriousness of the debates: "I think the presidency ought to be held at a higher level than having to answer questions [...]

Online Politics & The CNN/YouTube Debates

Watching the CNN/YouTube debate for the Democratic presidential primary candidates on Monday, I thought it was a fairly good format but not quite the populist innovation I was hoping for.  The one thing that struck me from an online politics and marketing point of view, was the candidate’s YouTube commercials that ran going into, appropriately, [...]

Marketing With Web 2.0 – A Communications 2.0 Presentation

This is the full presentation Ann Treacy and I gave on marketing with Web 2.0 technologies, called Communications 2.0. We presented to a nonprofit communications class at Hamline University. This lecture is divided into twelve segments that cover the theories and technologies behind Web 2.0; marketing with photo sharing sites such as Flickr; podcasting and [...]

Communications 2.0 – Questions & Answers

This is the twelfth, and last, part of a presentation Ann Treacy and I gave on Web 2.0 technologies, called Communications 2.0. We presented to a nonprofit communications class at Hamline University. The twelfth segment is a question and answer session about marketing using Web 2.0 technologies:     See also: Communications 2.0 – The Theory Of [...]

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