Advertising Techniques - 12 Categories

July 30, 2007 · Categories: Advertising, Online Advertising, Video, Video Marketing 

Last week, Slate’s Seth Stevenson as articulated in 1978 by ’s Donald Gunn. These techniques still hold true today and in the age, are just as relevant. They are:

  1. The demonstration
  2. Show the problem
  3. Symbolize the problem
  4. Symbolize the benefit
  5. Comparison
  6. Exemplary story
  7. Benefit causes story
  8. Testimonial
  9. Ongoing characters/celebrities
  10. Associated user imagery
  11. Unique personality property
  12. Parody/borrowed

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Comments

One Response to “Advertising Techniques - 12 Categories”

  1. SureFire Guy on August 3rd, 2007 4:38 pm

    We appreciate you making this info (12 categories) available online. It’s interesting how certain principles/concepts don’t change over time.
    Best regards,
    Justin (aka SureFire Guy)

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