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Advertising Techniques: 12 Categories

12 Categories Of Advertising Techniques

Slate‘s Seth Stevenson explains the 12 master advertising formats as articulated in 1978 by Leo Burnett‘s Donald Gunn. These techniques still hold true today and in the YouTube age, are just as relevant.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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