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Marketing With Web 2.0 – A Communications 2.0 Presentation

This is the full presentation and I gave on marketing with Web 2.0 technologies, called . We presented to a nonprofit communications class at Hamline University.

This lecture is divided into twelve segments that cover the theories and technologies behind Web 2.0; marketing with photo sharing sites such as ; podcasting and podcast marketing through such services and search engines as ; viral video and video sharing sites like ; social bookmarking marketing with services like ; feed readers and RSS marketing through services like and ; microblogging and mobile marketing through text messaging and instant messaging with services like ; marketing with document sharing services like ; event marketing with online calandar services like and ; expertise positioning with answer services like and ; and the lecture is capped off with a question and answer session.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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