New e-strategy.com Launched

I’ve apparently got web site redesigns on my mind this week. My first two posts this week were about the NFL.com redesign and now this one. As Kurt Vonnegut would say, So it goes. It was long past time to overhaul e-strategy.com. This will be the fourth version of the site since I first launched it [...]

NFL.com Redesign – Web 1.5

I was a bit critical in my last post about the NFL.com website redesign, and the failure to account for existing incoming links to the site from pro football bloggers and elsewhere. Pat Coyle, the Digital Business Director for the Indianapolis Colts, points out at his Sports Marketing 2.0 blog, "how hard it is to [...]

NFL.com Redesign & Search Engine Marketing Blunder

Darren Sharper Tackles Cedric Benson  Originally uploaded by NicelySighted The fundamentals in football are how to block, how to tackle, how to catch and how to pass. One of the fundamentals of redesigning a web site is to preserve, or at least account for, existing inbound links to the site. So it [...]

links for 2007-08-26

Terraminds micro search RSS enabled Twitter search engine. (tags: searchengine microblogs twitter rss) Joel Kramer Set to Announce Online Newspaper on Monday Next Monday appears to be the date for former Star Tribune editor and publisher Joel Kramer to reveal his plans for the launch of a professionally edited and reported online newspaper. (tags: blogpost news media local onlinejournalism Minnesota) Restarts [...]

Tech CEOs Talk Web 2.0

CEOs from top technology companies, including the founders of TechCrunch, Technorati, Rojo and Socializer, discuss Web 2.0 and what it means to them, their companies, and the future of Internet communication.

Explanation Of Web 2.0 Video

This is a very good explanation of Web 2.0 by Andy Gutmans, the Co-founder of Zend. He explains the technologies that power Web 2.0, the applications and services that comprise Web 2.0, and the role of the end-user in Web 2.0.

Google Makes Embedding Maps A Breeze

Google Maps has made using their maps on your site as easy as copying and pasting code, just like YouTube. The Google Maps blog provides instructions. This is a Google map of our location: View Larger Map I’d like to see greater flexibility in how you can embed your map. Right now, you can only adjust [...]

Music Marketing Through Blogs, or How I Tuned Out & Discovered New Bands

05.26.06 @ The Wiltern, Los Angeles CA Originally uploaded by voxtrot I was trolling Upcoming.org last night to see what shows were coming up and it occurred to me just how important MP3 blogs have become for marketing music and bands. As a frustrated musician, I love music. As those of us who are passionate about our [...]

Across The Sound – New Marketing Podcast Interview

Earlier this month I did an interview about citizen journalism coverage of the Minneapolis bridge collapse with Joseph Jaffee for his Across The Sound new marketing podcast. In addition to the bridge collapse we talked a bit about online politics, as well. Listen here. I’ve been meaning to do a series of posts about my favorite [...]

links for 2007-08-21

Professor Bedlam Microsite for the movie My Super Ex-Girlfriend (tags: moviemarketing movie fun) The Record of Your Life as a Digital Archive Virtually any document, movie or musical recording can be inexpensively and rapidly digitized and stored on a hard drive. For those who do not want to spend the time, low-cost services will do the job for you. (tags: [...]

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  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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