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Gmail – Customer Generated Video

ofIn mid-July that "all share one element: someone hands the Gmail M-velope Gmail Icon in from the left of the screen, and hands it off to the right." Late last month, of the best :

Google also mashed up a Google Map with all the submissions:

This is a fantastic example of through . It is also an illustration of how you can harness the love your customers have for your product or service to create a superb video marketing campaign at little to no cost.

The video was six days ago and has already garnered 2.5 million views.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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