Gmail – Customer Generated Video

ofIn mid-July that "all share one element: someone hands the Gmail M-velope Gmail Icon in from the left of the screen, and hands it off to the right." Late last month, of the best :

Google also mashed up a Google Map with all the submissions:

This is a fantastic example of through . It is also an illustration of how you can harness the love your customers have for your product or service to create a superb video marketing campaign at little to no cost.

The video was six days ago and has already garnered 2.5 million views.