Keyword research is the foundation upon which most Internet marketing efforts are built. Sound keyword research reveals not just the phrases people are using to search for your products, services, or information but also their state of mind, location, and point within the purchase cycle, among other things.
SEO Book offers a free keyword research tool that uses Overture’s database of pay-per-click keywords as it’s keyword source. They demonstrate keyword research using their tool in this video tutorial:
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.