• Advertising
    • Behavioral Targeting
    • Online Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Neuromarketing
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

e-Strategy

Content Marketing Blog

  • Home
  • Newsletter
  • Podcasts
    • Beyond Social Media
    • The Daily Numbers
  • B2B
  • Retail
  • Political
  • Musical
  • Sports
  • Web Dev

MTV’s Online Music Video Marketing Strategy

I was browsing SPIKE (formerly known as iFILM) and came across the video for Billy Joel‘s song We Didn’t Start The Fire. It’s a pretty good song but a really good video and the quality is fairly good for a video sharing site:

Upon closer inspection, I noticed that it had been uploaded by mtvmusicvideos. So I click on the MTV Music profile and I get a page featuring the latest Jason Fox video, Aunt Jackie, which I can’t embed.

I’ve ranted about content provider’s refusal to allow embedding before, so I won’t belabor the point except to say that MTV is trying to have it both ways. I also found a bunch of Eurythmics videos that are embeddable:

So it appears that MTV’s online music video marketing strategy is to restrict current artists and recent releases while allowing embedding for past hits.

Isn’t the point of music videos to promote new artists or new songs? Doesn’t the refusal to allow fans to embed those music videos into their blogs and MySpace pages defeat that purpose?

Is Viacom worried that allowing embedding would discourage sales of music and/or music videos? It’s a reasonable worry but not a very realistic one.

It seems to me that the opposite is more likely true; that allowing embedding would drive more sales.

And so it goes…

Similar Posts:

  • Mainstream Media Inching Toward Embeddable Content
  • iPhones Star In IZABO Music Video
  • NFL Finally Gets It….Sorta: RedZone Re-Cutter
  • Will Google’s Video Ad Network Expand The Embeddable Web?
  • Turning Criminals Into Customers

MTV’s Online Music Video Marketing Strategy
Rate this post

September 6, 2007 By David Erickson
Filed Under: Blog Marketing, Video Marketing Tagged With: aunt jackie video, billy joel, billy joel video, eurythmics, eurythmics video, jason fox video, mtv, mtv music video uploads, mtv online marketing strategy, mtv online music video marketing strategy, Music Marketing, MySpace, spike, sweet dreams are made of these video, viacom, viacom online music marketing, Video, Viral Marketing, we didn't start the fire video

Weekly e-Strategy Newsletter

Like this post? Want the best of e-Strategy and the top content marketing news delivered to your inbox every week? Join thousands of your peers who follow e-Strategy by subscribing to the e-Strategy newsletter now:
  • This field is for validation purposes and should be left unchanged.

Comments

  1. isedb.com says

    September 9, 2007 at 5:23 00 pm CST

    MTV’s Online Music Video Marketing Strategy

    MTV is allowing music videos for older hits to be embedded but is refusing to allow embedding for new artists and releases. Is that a wise strategy?

  2. isedb.com says

    September 9, 2007 at 10:23 28 am CST

    MTV’s Online Music Video Marketing Strategy

    MTV is allowing music videos for older hits to be embedded but is refusing to allow embedding for new artists and releases. Is that a wise strategy?

The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by veteran marketing and public relations professional David Erickson.

Categories

Tags

Albert Maruggi Apple Barack Obama BL Ochman blogging BSMedia comedy David Erickson Demonstration etailing Facebook Funny Google humor internet marketing Lifestreaming microblogging Micromarketing Minnesota Minnesota Social Media mobile Music Marketing Online Communication Online Journalism online politics parody Political Marketing Presentation Public Relations Retail Marketing Satire Screencast SEM SEO Social Media Social Networking Social Network Marketing Sports Marketing Technology Tunheim twitter Video Viral Marketing Web 2.0 YouTube

CONNECT

  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Recent Posts

  • Website Redesign Project Plan, Phase 1
  • Generation Z Is Stupid
  • Managing Your Reputation Online
  • Learn The Fundamentals Of Computer Vision In 8 Minutes [VIDEO]
  • How To Dynamically Capture Source Referrals Using Google Tag Manager

Copyright © 2019 ยท David Erickson