Skip to content

Google Buys Jaiku – Is Jaiku Now A Twitter Killer?

that Google had acquired the microblog service and asked the obvious: Why not ? ().

Microblogging services such as Jaiku, Twitter, and combine the publishing technology of blogs  with the ability to update your microblog via a standard web interface, through your Instant Messaging client, or from your phone using text messaging. Each post is limited to 140 characters–the size limit of text messages; thus the term microblogging.

Mashable said: "This is somewhat surprising news considering the perceived dominance of
Twitter in the so-called “lifestreaming” space. Additionally, Twitter
is co-founded by Evan Williams, who was the creator of Blogger, which
was previously acquired by Google. In a world where price is no object
for Google, it’s interesting that they would opt for Jaiku and not
Twitter."

One reason may simply be feature sets: Pownce allows you to share files and events through your Pownce blog while Jaiku lets your plug in your own RSS feeds so you can automatically update your Jaiku blog with other online content and the service allows you to create communities of interest. Twitter offers none of these features.

I wonder, though, if Google’s preference for Jaiku over Twitter points to something fundamentally fatal about Twitter itself.

I love Twitter and I use it all the time but the service has had some well-documented scaling problems. Anyone who has used Twitter for a moderate amount of time has run into the cat or bird error notice when trying to perform some routine function.

. I haven’t been able to post to my Twitter account for about three months and my pleas to Twitter about it have been either ignored or unheard.

You’d think that scaling issues wouldn’t be obstacle to overcome, considering the resources Google could bring to bear to fix any technical problems. But then when you look back at how long Twitter has been having these problems, you gotta wonder if their technical problems are so deep that Google trying to fix them wasn’t worth the effort.

Regardless, with the resources that Google will no doubt invest in Jaiku, Twitter has got to be worried.

Similar Posts:

About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

2 Comments

  1. isedb.com on October 10, 2007 at 9:10 00 pm CDT

    Google Buys Jaiku – Is Jaiku Now A Twitter Killer? – Internet Marketing Blog

    Were Twitter’s technical problems too extensive for Google to swallow when they went shopping for a microblog service?



  2. isedb.com on October 10, 2007 at 2:10 41 pm CDT

    Google Buys Jaiku – Is Jaiku Now A Twitter Killer? – Internet Marketing Blog

    Were Twitter’s technical problems too extensive for Google to swallow when they went shopping for a microblog service?



Scroll To Top