Robotics – The New Internet Marketing Platform?

To date, serious, practical robotics have been the domain of industry and the military:

Ultra-cool stuff but it doesn’t do much for me professionally, unless my target market is infantrymen or reconnaissance units.

And until recently, consumer robots have been mainly clever, cute, and expensive toys:

Now companies like are selling affordable, practical domestic robots to the consumer market. iRobot sells products that , ,  or your floor; they sell robots that clean your or .

But it is their new product that has piqued my interest beyond my normal fascination with robots. For less than $500, consumers will be able to buy the , a virtual presence bot that essentially attaches a two-way video to a mobile robot and slaps on a broadband wireless connection so you can visit virtually:

If such products take off, and I’m confident they will because think the ability has great consumer appeal, then consumer robotics deserves scrutiny as an online marketing platform.

The larger social question is whether such products, by taking over our annoying daily chores, will produce our long-awaited domestic utopia or the sci-fi dystopia we all know and love:

Or perhaps our humanoid companions will simply prove insufferable:

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

2 Comments

  1. isedb.com on October 10, 2007 at 12:05 00 am CDT

    Robotics – The New Internet Marketing Platform? – Internet Marketing Blog

    Consumer robotics finally deserves scrutiny as an online marketing platform.



  2. isedb.com on October 9, 2007 at 5:05 49 pm CDT

    Robotics – The New Internet Marketing Platform? – Internet Marketing Blog

    Consumer robotics finally deserves scrutiny as an online marketing platform.