What Is Search Engine Optimization?

I find myself explaining Search Engine Optimization so often, I thought I’d post this video from to which I can refer people for a basic understanding of SEO:

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.