Yahoo Upgrades Search Engine, Blends Search Results

for their search engine, Live.com.

One of the primary upgrades is that tries to anticipate what you want as you type your search query by offering related alternative search phrases in a similar but more comprehensive way than Google’s preceding service, .

Here’s a screencast of Yahoo!’s Search Assist in action:

Search Dominance With Blended Results

but for our purposes, the one I’m most interested in is that they’ve added blended search results. That means they are including within the search results page links to  audio, video and photos as well as web pages. For video, they are actually including an in-line player, so you can watch the video directly on the search results page.

Google, of course, has been doing just that for some time. The following screenshot shows Google’s in-line video player for the search results for "." (Click on the graphic for more detail):

Screenshot of Google Search Results for "joe mauer batting tips" on 10/03/07

That same search, "joe mauer batting tips," is going to help me demonstrate the importance of not just search engine optimizing your own web sites, but also uploading and optimizing your own content to other online centers of gravity where large audiences congregate and share such as and .

We uploaded and optimized a 14 minute training video that comes with the batting training product at many of the popular video sharing sites such as YouTube, and . We also opened a Flickr account and uploaded and optimized photos of the Mauer’s Quickswing. We did this long before Google rolled out their blended search results feature.

But when they did, the result of that work was that the preponderance of the links on the first page of results for "joe mauer batting tips" lead to content that we provided, either through optimized web sites or optimized content on other sites.

Now that the other two major search engines offer blended search, the same dominance of the search results holds true for both Microsoft’s Live.com for "":

Screenshot of Live.com Search Results for "joe mauer batting tips" on 10/03/07

…as well as at Yahoo! for "":

Screenshot of Yahoo Search Results for "joe mauer batting tips" on 10/02/07

The happy end result was that the vast majority of the links went to either the client’s site directly, or to essentially product placements, with either photographic or video demonstrations of the Quickswing product.

That’s search saturation.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

3 Comments

  1. video search optimization on March 30, 2010 at 5:47 17 am CDT

    if you flow this site, you can more benefit from here so i like this site!



  2. SEOP on June 8, 2010 at 8:01 00 am CDT

    Well, Yahoo has to improve more if they really want to beat Google in search.



  3. SEOP on June 8, 2010 at 3:01 10 am CDT

    Well, Yahoo has to improve more if they really want to beat Google in search.