Android, The iPhone Killer

Google’s Open Source Cell Phone Platform Trumps iPhone

Google’s making quite a bit of noise.

First, the and , the . While not exactly a , .

includes all the software needed to run a smart phone and because it’s open source and free, it is poised to seriously undercut both the and . Since the software will be free, it will help to drop the price of cell phones and because the platform is open source, it promises to have far greater utility because developers world wide will be able to create applications for the device that will serve any need they imagine.

Lower prices and infinite features? Is it any choice?

Compare that to ‘s and ‘s proprietary mobile operating systems and it makes little sense to to use them. (.)

While this announcement has no immediate impact, it will eventually help spur the adoption of broadband, mobile computing. By tapping into the world wide open source development community, the platform will no doubt enjoy remarkable applications and innovations.

Mobile marketing just got a whole lot more interesting.

Android Videos

These are two Google-created videos about Android:

If I Had A Magic Phone

Introducing Android

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

4 Comments

  1. John on November 7, 2007 at 9:05 00 pm CDT

    So, how exactly is this an “iPhone killer” or indeed “poised to undercut” the iPhone?

    “Lower prices and more features” certainly have not killed any iPods so far, nor has open source software killed Microsoft or Apple with these “lower prices and more features”.

    You must be a marketing guy.



  2. John on November 7, 2007 at 2:05 36 pm CDT

    So, how exactly is this an “iPhone killer” or indeed “poised to undercut” the iPhone?

    “Lower prices and more features” certainly have not killed any iPods so far, nor has open source software killed Microsoft or Apple with these “lower prices and more features”.

    You must be a marketing guy.



  3. David Erickson on November 7, 2007 at 9:24 00 pm CDT

    Hi, John:

    Thanks for your comments.

    Don’t get me wrong; I think the iPhone is an incredibly cool product. I don’t have one because I’m not going to change my carrier to get one; but I’d think about it if I didn’t have to do that.

    I just think that you can’t compete with free. I wonder how much the cost of a phone and/or service contract is devoted to the licensing of the operating system. I’ll bet it’s significant.

    I used to scoff at open source because you had to be a complete techy geek with tons of time on your hands to make it work, but I’ve become a convert. Open source software and platforms have become much easier to use and they inevitably have far more features because there are far more people creating those features.

    I think proprietary is the past.

    And, yeah, if you hadn’t guessed from the title of my blog, I AM a marketing guy. No apologies.



  4. David Erickson on November 7, 2007 at 2:24 26 pm CDT

    Hi, John:

    Thanks for your comments.

    Don’t get me wrong; I think the iPhone is an incredibly cool product. I don’t have one because I’m not going to change my carrier to get one; but I’d think about it if I didn’t have to do that.

    I just think that you can’t compete with free. I wonder how much the cost of a phone and/or service contract is devoted to the licensing of the operating system. I’ll bet it’s significant.

    I used to scoff at open source because you had to be a complete techy geek with tons of time on your hands to make it work, but I’ve become a convert. Open source software and platforms have become much easier to use and they inevitably have far more features because there are far more people creating those features.

    I think proprietary is the past.

    And, yeah, if you hadn’t guessed from the title of my blog, I AM a marketing guy. No apologies.