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Are You Ready For Internet-Ready TV?

Is RSS TV Coming To A Home Theater Near You?

Joining , , and the are an increasing number of products designed to get Internet content to your television. came out this year:

And HP has their . The problem with both Sony and HP’s approach is that they appear to be taking a "walled garden" approach by using only select content partners or maybe simply burying direct Internet subscription options.


Chumby Hero

Originally uploaded
by drumsnwhistles

On the PSP, for example, you can subscribe directly to feeds and uses the same Cross Bar interface, but I couldn’t determine if the RSS reader is available on their TV. Nevertheless, it’s clear that Sony sees the technology as an additional channel for Sony content. That, of course, is only natural but I think consumer’s are going to demand the choice to subscribe to their own content channels.

All of this, though, points to what I’ve been talking about for some time: The Internet will come to television, one way or another.  And it will come through the magic of RSS. There is even a specialized RSS language being developed for Internet TV, .

Ideally, this would allow you to subscribe to any RSS feed you like, so for example, I could subscribe to a video blog like on my TV or to any search.

One intriguing device that may point to the future of Internet television is the . is a $200 open source wifi gadget that basically lets you subscribe any Internet content you like. Content providers can create widgets to which Chumby users can subscribe. The Chumby is small, appliance-like device that could easily be at home in the kitchen or living room alongside the coffee machine or on the coffee table.

Chumby Demonstrations

Chumby’s Stephen Tomlin talks about the device:

Chumby introduction video:

Chumby playing YouTube videos:

So you can see where this is going. As the might say, ; if you provide compelling content, you should be fine. It’s a matter of finding out what your target audiences want and giving it to them.   

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

8 Comments

  1. isedb.com on November 14, 2007 at 5:11 00 pm CST

    Are You Ready For Internet-Ready TV? – Internet Marketing Blog

    Are you preparing for the coming convergence of the Internet and television? Get a glimpse of what’s in store.



  2. isedb.com on November 14, 2007 at 5:11 00 pm CST

    Are You Ready For Internet-Ready TV? – Internet Marketing Blog

    Are you preparing for the coming convergence of the Internet and television? Get a glimpse of what’s in store.



  3. isedb.com on November 14, 2007 at 10:11 24 am CST

    Are You Ready For Internet-Ready TV? – Internet Marketing Blog

    Are you preparing for the coming convergence of the Internet and television? Get a glimpse of what’s in store.



  4. myJose.TV on March 6, 2008 at 2:01 00 pm CST

    Certainly we have come a long way since the first days of internet television broadcasting. For example, myJose.TV broadcasts now in High Definition and Surround sound. Other internet television channels are also following this trend. The future looks very interesting.
    myJose.TV
    http://myjose.tv



  5. myJose.TV on March 6, 2008 at 7:01 04 am CST

    Certainly we have come a long way since the first days of internet television broadcasting. For example, myJose.TV broadcasts now in High Definition and Surround sound. Other internet television channels are also following this trend. The future looks very interesting.
    myJose.TV
    http://myjose.tv



  6. stephen on January 9, 2009 at 12:52 00 pm CST

    I thought computers would have taken over the tv and not the tv take over the computer for internet ready tv very strange what they are doing



  7. stephen on January 9, 2009 at 12:52 00 pm CST

    I thought computers would have taken over the tv and not the tv take over the computer for internet ready tv very strange what they are doing



  8. stephen on January 9, 2009 at 7:52 44 am CST

    I thought computers would have taken over the tv and not the tv take over the computer for internet ready tv very strange what they are doing



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