Black Friday Search Queries

By David Erickson | November 23, 2007 | 1

I posted a piece yesterday examining people’s so I figure today is an appropriate time to examine people’s Black Friday search behavior.

As you can see from the chart below, a day after the 100 most popular searches are dominated by Thanksgiving-related queries, Black Friday is all about shopping; and about shopping for specific products in particular. Six of the top ten search queries are for specific products. Two of the top ten searches are for sales or coupons and only two queries are unrelated to shopping:

Black Friday Search Queries - Google Trends - 11/23/07

The obvious conclusion here, is that online store owners should do their keyword research and ensure that their individual product pages are search optimized and traditional retailers should ensure their sites are optimized for such words as “deals,” “coupons,” “sales,” “shipping,” “directions,” etc.

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Posted in Ecommerce, Keyword Research, Online Behavior, Search Engine Marketing, Search Engine Optimization (SEO) and tagged , , , , , , , , , , ,

About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

1 Comment

  1. De Koopman » Blog Archive » Wat staat er op de verlanglijstjes? on December 2, 2008 at 2:07 14 am CDT

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