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Black Friday Search Queries

Black Friday Search Queries
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I posted a piece yesterday examining people’s Thanksgiving-related search behavior so I figure today is an appropriate time to examine people’s Black Friday search behavior.

As you can see from the Google Trends chart below, a day after the 100 most popular searches are dominated by Thanksgiving-related queries, Black Friday is all about shopping; and about shopping for specific products in particular. Six of the top ten search queries are for specific products. Two of the top ten searches are for sales or coupons and only two queries are unrelated to shopping:

Black Friday Search Queries - Google Trends - 11/23/07

The obvious search engine marketing conclusion here, is that online store owners should do their keyword research and ensure that their individual product pages are search optimized and traditional retailers should ensure their sites are optimized for such words as “deals,” “coupons,” “sales,” “shipping,” “directions,” etc.

Similar Posts:

  • Search Engine Behavior For Black Friday
  • Online Search & Purchase Behavior
  • links for 2007-11-24
  • Thanksgiving Day Searches
  • Christmas Season Search Engine Use

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November 23, 2007 By David Erickson
Filed Under: Ecommerce, Keyword Research, Online Behavior, Search Engine Marketing, Search Engine Optimization (SEO) Tagged With: black friday, black friday keyword research, black friday keywords, Black Friday Search Behavior, black friday search engine use, black friday search terms, etailing, Holiday Marketing, popular black friday searches, search behavior, search trends, Seasonal Marketing

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  1. De Koopman » Blog Archive » Wat staat er op de verlanglijstjes? says:
    December 2, 2008 at 2:07 14 am CDT

    […] Dave Erickson bekeek wat vorige week populaire zoekopdrachten waren op Google Trends: “(…) As you can see […]

The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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