Search Behavior During Breaking News – Benazir Bhutto Assassination

  Benazir Bhutto    Originally uploaded by catman_1966 It will come as no surprise that people turn to search engines to find information about breaking news events. But thanks to Google Hot Trends, which highlights searches that have sudden surges in popularity, we can see just how they search for such information. [...]

links for 2007-12-31

celtx – Integrated Media Pre-Production Open source screenwriting and video production software. (tags: OpenSource software writing screenwriting scriptwriting movies video videoproduction collaboration) SydField.com – A Website for Screenwriters – The Art of Visual Storytelling Web site for screenwriting authority Syd Field. (tags: screenwriting scriptwriting writing tips advice howto movies video videoproduction books) Between the Devil and the Deep Blue Sea – [...]

links for 2007-12-30

Home > Tweeterboard : Conversation Analytics for Twitter Tweeterboard is a way of looking at who is influential on Twitter based on their conversations with other Twitter users. There are other services, like Twitterposter, that base influence on how many followers you have. Tweeterboard looks at who talks to y (tags: twitter microblogging analytics tool) Wikio Blogs – [...]

Christmas Season Search Engine Use

I did a bit of keyword research on Christmas-related searches just to see if I could glean any particular trends for these types of searches. Christmas Eve Search Behavior On Christmas Eve, the top Christmas searches were for the Norad Santa Tracker tool to track Santa’s progress on Christmas Eve. These searches imply family search activity as [...]

Trend For 2008: TV Ad Bugets Shift To Social Media

I finally had a chance to catch up on some podcasts over the holiday weekend while driving to and from relatives. This is from last month, but it’s significant so I want to share with you the thoughts of the founder of the Weber Shandwick Worldwide PR firm Larry Weber’s views on where budgets are [...]

Roger Clemens Posts Steroids Denial On YouTube

Major League Baseball pitcher Roger Clemens has posted a video to YouTube denying the Mitchell Report allegations that he was a "juicer." This is a fascinating new tactic for online reputation management:

An Ode To Digg (And Its Supporting Online Campaign)

Kina Grannis loves to Digg.   Two Weeks For Kina    Originally uploaded by kasuya She loves to Digg so much, in fact, that she’s written a very clever and catchy song about her Digg love. Clearly, Kina’s not alone. But she’s taken it another step by entering her song, Gotta Digg, [...]

links for 2007-12-24

TwinCities.com – Getting gamers to the gym The first of its kind in the state, the XRKade combines video games with fitness equipment in an attempt to coax the expanding number of gamers – young and old – off their couches, helping them to increase their physical activity without giving up their g (tags: article videogames) DirecTV buys [...]

New Word Of Mouth Networks – Teens Talk Online

I haven’t fully digested the new Pew Internet & American Life Teens & Social Media report, but the summary makes clear that teens’ online behavior is creating new networks that will require online word of mouth marketing to be an increasingly crucial tactic within overall Internet marketing strategies. The Pew study shows that they are [...]

Is Search Engine Advertising Trustworthy?

Eye-tracking heat maps of search results pages generally reveal that most searchers’ focus is on the top, left hand third of the natural search result links rather than on the spaces devoted to search engine advertising. It begs the question of whether search engine advertising, as opposed to natural search engine marketing, is effective at [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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