Corporate Blogging – The Team Approach

Though most people understand the concept, corporate is still a relatively novel concept that encounters a significant amount of reluctance to employ as a marketing tactic. Often, one of those barriers is a perceived lack of resources. Who will be the blogger? How much time will it take?

Team blogging is often the answer.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

2 Comments

  1. Ray Johnson on January 15, 2008 at 11:47 00 am CDT

    Ou are so right about that! Team blogging is definitely the answer. That’s the brilliant way to get more colourful content even if the one responsible for the blogging is running out of ideas.
    Have a successful 2008 and keep up the good work! =)



  2. Ray Johnson on January 15, 2008 at 4:47 49 am CDT

    Ou are so right about that! Team blogging is definitely the answer. That’s the brilliant way to get more colourful content even if the one responsible for the blogging is running out of ideas.
    Have a successful 2008 and keep up the good work! =)