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Microsoft’s Stay At Home Servers Campaign

It looks like Microsoft is running a viral campaign to sell Windows Home Server; it’s a very clever and funny campaign. I found this thanks to my colleague Pat Lilja via Gizmodo.

The overarching idea of the campaign is Stay At Home Servers, playing off the idea of stay at home dads with all the issues and stigmas that come with it. Except, of course, in this case it is the server that is staying at home.

At the web site devoted to the campaign you’ll find videos featuring dueling experts, a clash of generations, and an interview with a "progressive family" who have installed a home server. The videos employ a morning news show type format.

The funniest piece on the site by far, though, is the "children’s book" excerpt of Mommy, Why is There A Server in the House?

The campaign explains the benefits of home servers in a very funny, clever, and lasting way. Extremely well done.

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Microsoft’s Stay At Home Servers Campaign
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January 9, 2008 By David Erickson
Filed Under: Marketing News, Video Marketing Tagged With: gizmodo, Microsoft, microsoft home server campaign, microsoft viral campaign, mommy why is there a server in the house, Viral Marketing, windows home server, windows home server viral campaign

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Comments

  1. Alex says

    January 11, 2008 at 5:18 00 pm CST

    Now I absolutly need to buy a Windows Home Server. The problem is I don’t even know what a server is. Great Advertising ๐Ÿ˜‰

  2. Alex says

    January 11, 2008 at 10:18 04 am CST

    Now I absolutly need to buy a Windows Home Server. The problem is I don’t even know what a server is. Great Advertising ๐Ÿ˜‰

The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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