The Evolution Of A Viral Video

In 2005, Sony ran a television ad campaign for their that used bright colored superballs bouncing through the streets of San Francisco, filmed by director Nicolai Fuglsig, and set to ‘s song Heartbeats. It is a sight to behold:

The incredible piece took on a life of it’s own online and inspired mashups like this one that uses the Battlefield 2 video game:

And a take-off commercial for Tango Clear:

To, finally, (don’t artists pride themselves on their originality? Just asking.):

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.