How Search Engines Work Video

Though this is a 2005 UC Berkley lecture by Dr. Marti Hearst, most of the lecture is entirely relevant and up-to-date today because search technology has not fundamentally changed since then. The lecture is entitled Search Engines: Technology, Society, and Business:

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.