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Mainstream Media Inching Toward Embeddable Content

However slowly, the traditional media is beginning to make their content embeddable.

I noticed a few days ago MSNBC promoting that the videos on their site were now embeddable–they claim to be the first news network to make the move. Here’s a segment on the Millennials’ role in this election cycle:

MSNBC uses the IFRAME tag (which, apparently, WordPress automatically strips out–sorry, no video) set to embed the videos; not my preferred implementation, but you can’t have everything.

Locally, only the Pioneer Press allows people to use their videos off-site. Here’s a recent review by PiPress tech columnist Julio Ojeda-Zapata that demonstrates rather amusingly that the Ford Sync ain’t quite multilingual:

The Star Tribune won’t let you embed their video.

Twin Cities Public Television does not allow the videos on their site to be embedded and though they have uploaded their content to YouTube and Google Video, they have disabled the embedding feature. At Yahoo! Video, the TPT content is embeddable but it is old. Here is a segment featuring then-candidate Amy Klobuchar:

None of the local networks allow their video to be embedded.

However shuffling it is, I’ve got to count this as progress.

UPDATE: Add the New York Times to the list. Though you can’t get embed code directly from the Times‘ video page, they’ve got a YouTube page through which they allow embedding:

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Mainstream Media Inching Toward Embeddable Content
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February 6, 2008 By David Erickson
Filed Under: Marketing Trends, Video Marketing Tagged With: embeddable video, Minnesota, msnbc, msnbc embeddable video, Online Journalism, pioneer press, pioneer press embeddable video, Video, Viral Marketing, viral video

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Comments

  1. Open The Dialogue says

    February 6, 2008 at 10:01 00 pm CST

    LOTD: 2/6/08

    Things I found on the Internet while looking for the Patriot’s offensive line. CyberJournalist is talking micro-journalism, looking at how reporters at the New York Times are using Twitter as part of their tool kit. (CT) Neville Hobson is talking…

  2. Open The Dialogue says

    February 6, 2008 at 3:01 28 pm CST

    LOTD: 2/6/08

    Things I found on the Internet while looking for the Patriot’s offensive line. CyberJournalist is talking micro-journalism, looking at how reporters at the New York Times are using Twitter as part of their tool kit. (CT) Neville Hobson is talking…

The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by veteran marketing and public relations professional David Erickson.

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