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Citizen Branding On The Campaign Trail

The viral videos just keep coming for . The most recent is Baracky: The Movie in which Obama and are injected into the storyline of the movie , to amusing effect. This is another example of candidate branding by someone other than the campaign iteself.

By inserting Obama into the Rocky roll, he is being portrayed simultaneously as the challenger and the champ. In the movie, Rocky plays an upstart but everyone knows he ends up as champion. It’s a nice bit of work:

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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