I’ve found LinkedIn to have the most remarkable technology I’ve seen in a long time. By examining the relationships among my contacts and among my contacts’ contacts, LinkedIn can suggest people I may, or should, know. It is breathtaking just how accurate it’s predictive abilities are and how often. Nine times out of ten, the person LinkedIn says I should know, I know of and know that I should know them.
This fascination with LinkedIn has made me take a very close look at the service, and, as I am wont to do, examine it as a marketing vehicle. No, not as a way to spam but as a way to build business relationships. Or just relationships. I have, as a result, created a presentation about how to use LinkedIn strategically for marketing purposes: