Prince Gets A Little Grabby

The Purple One performed some serious copyright overreach recently when he had YouTube remove a fan-recorded video of his perfomance of Radiohead’s song Creep at Coachella, the AP reports. Fans looking for the video at YouTube weren’t the only one’s pissed off to find the clip blocked; Radiohead was too. AP quotes Radiohead’s Thom Yorke [...]

Windows 7 To Include Microsoft Surface Technology

Microsoft revealed yesterday that Windows 7 will include Microsoft Surface technology to take advantage of the input abilities of touch screens. The keyboard/mouse input devices are an unnatural and therefore less usable and less productive method for interacting with computers. Touch screen technology is a step away from the attached input devices that make computers [...]

links for 2008-05-19

MediaPost Publications – Mobile Banner Ads Have Same Brand Recall As TV Spots – 05/15/2008 Mobile banner ads also produce click-through rates that are "exponentially higher than online" banner ads, where CTR has fallen to about 0.3%; mobile banners produce an overall click-through rate of 2%, even "slightly higher for entertainment brands." (tags: article mobile mobilemarketing mobileadvertising [...]

Taking Your Friends With You

Google recently announced their Friend Connect program that lets anyone with a web site paste in code that easily adds social networking features to their site. When Google does anything, you need to take a serious look at it because they’re Google. Bear in mind that Google does a lot of things and not all [...]

Twitter In Plain English

Another of Lee Lefever’s wonderful CommonCraft In Plain English series videos came out in March last month, this one about Twitter:

links for 2008-05-10

Google and Microsoft: Your next health care partner? | Tech news blog – CNET News.com Google and Microsoft may eventually become the envy of medical researchers, as the technology behemoths take on the role of hosting health care databases for consumers’ own personally controlled health records (PCHRs). (tags: article health healthcare google microsoft privacy technology) Hitwise Intelligence – [...]

Technology Use & Media Consumption Presentation

I’ve been doing a lot of presentations lately; here’s the most recent. I believe that in order to most efficiently and effectively communicate online, we need to first understand the context within which we are trying to communicate. The success of communicating online depends in a large degree to the extent to which we understand [...]

links for 2008-05-09

Does Your Company Need a Chief Blogger? – Advertising Age – Digital Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers. (tags: article blogging business internetmarketing es) Beaming Online Services Toward Blacks – New York Times IAC last week introduced a new [...]

Online Politics Is The Same Old, Writ Large

Star Tribune political reporter Bob Von Sternberg had a piece yesterday about online politics finally coming into its own. My Tunheim colleague Pat Lilja and I discussed online politics with Von Sternberg for the piece, and, you know, that’s always fun because who doesn’t love to talk shop? For years we’ve heard that this will be [...]

Dakota County YouTube Video PSA Contest

I’ve been helping out on a YouTube video PSA contest project that is sponsored by the Dakota County Public Health Department, called Respect My Ride. The purpose of the campaign was to encourage Dakota County teens to pledge to keep their cars smoke-free.  The video contest encouraged teens to create a 30-second public service announcement [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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