Weezer’s Ode To Online Culture: Pork And Beans
June 27, 2008 · Categories: Internet Marketing News, Music Marketing, Video, Video Marketing · View Comments
Weezer’s music video for Pork and Beans is a runaway online with more than 8 million views and counting. The video references such online video stars as Numa Numa, the Diet Coke & Mentos experiment, Cherry Chocolate Rain, Leave Britney Alone, Miss Teen South Carolina, and the Evolution of Dance. It’s a very amusing video [...]
Mobile Real Estate Marketing
June 23, 2008 · Categories: Mobile Marketing, Technology, Trends, Video, Widget Marketing · View Comments
Four or five years ago I started telling people that the future of Internet marketing was mobile. I gave the example of being able to drive down the street and have your cell phone give you a ping whenever there was a nearby home for sale that matched your specifications so you could actually see [...]
Prefab Political Ads
June 18, 2008 · Categories: Advertising, Marketing Trends, Political Marketing, Trends, Video, Video Marketing · View Comments
Two things: 1) Slate has a new video channel, and 2) on it they are hosting a feature video about pre-built political advertisements. You can place a political ad online from companies like Spot Runner and drop in your own video and particulars and snap bam boom, you’re running a political ad!
Reality Is Nine-Tenths Perception
I use that quotation on my Tunheim Partners biography because I want to remind myself that it isn’t necessarily reality that is important, but peoples’ perceptions of what is real that’s most important when communicating. The Visual Cognition Lab at the University of Illinois hosts a video that illustrates the point. I’d embed the video [...]Breaking Tags – A Common Taxonomy For Breaking News
What the world needs are common tags for breaking news. I want to be able use a single keyword to follow all the content about a particular news story. Crowdsourcing works well for everyday content where there are obvious keywords that describe the content you want to tag. People generally agree. But crowdsourcing doesn’t work [...]Neuromarketing – Acknowledging We’re Hypocrites
I do think sometimes, when someone is wowed by the results of some common Internet marketing technique I’ve used, It’s not like I’m a scientist, or anything. But maybe I should be. I’ve been thinking more and more about the importance of not just psychology in marketing but of science, specifically brain science. Neuroscience. Where neuroscience [...]The UpTake’s Take On Barack’s Victory Speech
June 4, 2008 · Categories: Citizen Journalism, Minnesota, Online Journalism, Political Marketing, Technology, Trends, Video · View Comments
Barack Obama RallyOriginally uploaded by robinraymn
The UpTake, Minnesota’s own citizen journalism outfit, enjoyed its warmest moment in the sun thus far with a live stream of Barack Obama’s victory speech at the Xcel Energy Center last night.
The video coverage included an introductory speech before Obama took the stage. After that speech was over, however, The [...]
-
Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
My Employer:
