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	<title>Comments on: Creating An Online Voice</title>
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	<description>Online marketing insight by David Erickson.</description>
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		<title>By: Neal Stewart</title>
		<link>http://e-strategyblog.com/2008/07/creating-an-online-voice/comment-page-1/#comment-137</link>
		<dc:creator>Neal Stewart</dc:creator>
		<pubDate>Wed, 16 Jul 2008 21:01:12 +0000</pubDate>
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		<description>David-

My name is Neal Stewart and I am the Director of Marketing at Flying Dog.  Thanks for the great compliments and for noticing what we do to market the brand online.

As a medium-sized craft brewer in a hyper competitive marketplace, it is important for us to not only reach consumers in an efficient way, but also make a connection with them.  Online marketing is just a piece of this, but an important one.

I think you make some great points on here and we will take them into consideration - especially regarding Twitter.

Thanks!

Neal
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		<content:encoded><![CDATA[<p>David-</p>
<p>My name is Neal Stewart and I am the Director of Marketing at Flying Dog.  Thanks for the great compliments and for noticing what we do to market the brand online.</p>
<p>As a medium-sized craft brewer in a hyper competitive marketplace, it is important for us to not only reach consumers in an efficient way, but also make a connection with them.  Online marketing is just a piece of this, but an important one.</p>
<p>I think you make some great points on here and we will take them into consideration &#8211; especially regarding Twitter.</p>
<p>Thanks!</p>
<p>Neal</p>
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