Language Ladies & Digital Dudes

2008 Alice Awards
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Yesterday in general but there are a few fascinating trends intersecting now that will affect the communications sector.

The first is the domination of women in "language" professions: Men are becoming in journalism, more and more woman are becoming lawyers (the number of ); , and .

An April 25, 2001, USA Today article entitled "Women Dominate PR…Is That Good?" cites the amount of women in PR at seventy percent.That comes as little surprise for those of us in public relations.

That women own the PR profession is unremarkable in and of itself. But add a few more trends to the mix, and things start to get interesting.

It’s hardly surprising that men dominate the science and technology professions be even so, many of the women who are in those jobs . Many of the technology jobs that men dominate, are, of course, Web-centric.

Yeah, so?

Two seemingly unrelated and ho-hum trends, right? Well, let’s throw in a third trend: The shift of and dollars .

PR pros know that they need to master online communications if they are to survive. But in order to master online communications, you must understand it. And in order to fully understand it, you need to grasp
how the technology through which we communicate online works.

The end result, then, is that some of the hottest jobs in the public relations industry will be for people like…yours truly.

People who understand the technical aspects of Internet technologies, who understand how ordinary people use these technologies to communicate, and who have superb communication skills, both online and offline, will be able to fill a growing demand in the PR world.

And that demand may very well put some more testosterone in the halls of public relations agencies across the nation.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

4 Comments

  1. GeekMommy on July 26, 2008 at 6:47 00 am CDT

    Wow. This article is totally off-base in so many ways I don’t even know where to start.

    It’s not about gender. Fortunately, technology doesn’t care whether it’s a man or a woman using it either.



  2. GeekMommy on July 25, 2008 at 11:47 55 pm CDT

    Wow. This article is totally off-base in so many ways I don’t even know where to start.

    It’s not about gender. Fortunately, technology doesn’t care whether it’s a man or a woman using it either.



  3. David on August 14, 2008 at 2:18 00 am CDT

    Thanks for your comments.

    I’m curious: Where exactly do you think I’m off base? 🙂



  4. David on August 13, 2008 at 7:18 56 pm CDT

    Thanks for your comments.

    I’m curious: Where exactly do you think I’m off base? 🙂