As regular readers know, I am a big believer in LinkedIn as a business, marketing, media relations, and career tool. I tell practically everyone that they need to be on LinkedIn.
As with much of Internet marketing in general, though, convincing people of the utility of using many of the online tools requires some education. I was delighted, then, to see that LinkedIn made the very smart move of hiring CommonCraft to produce one of their wonderful educational videos to explain the service.
By the way, if you’re on LinkedIn, feel free to connect with me: info at e-strategy dot com.
I’ll be using this video extensively to tell people why they need to use LinkedIn.