Barack Obama Leads In Minnesota Search Traffic

data, Barack Obama leads his Republican opponent John McCain in the volume of search queries by Minnesotans by a large margin.

Long considered a blue state, it’s probably not surprising that there would be more interest from Minnesotans in the Democratic candidate compared to the Republican candidate. The following chart compares Minnesota-based searches for (blue) versus searches (red) during the past 90 days. The large Obama spike occured on the day he gave his victory speech in Saint Paul:

Minnesota Search Volume - Obama vs. McCain - 08/07/08

Minnesota has been touted as a potential toss-up state beginning with at least the last election cycle.  With all the talk of Governor Tim Pawlenty as a potential McCain running mate and what with the GOP convention being held in Saint Paul, there’s been a lot of talk that we could be in play this time.

If search traffic is any indication, that doesn’t appear to be the case.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.